Today DS revealed the new DS5 and its new brand identity, logo and brand signature - ‘SPIRIT OF AVANT-GARDE’ - at the Motor Show in Geneva. To do this DS utilised Facebook, which according to the brand is the first time that the social network has been used for such an event.
We’re told by choosing to launch the DS5 on Facebook the brand had “access to all the resources and innovation of Facebook to generate the interest of its audience and offer them an enriched experience.”
The clear benefit of this is that DS got to launch the DS5 and its logo to a potential reach of millions of people. The event was shown through Facebook with an “unexpected and creative live stream.”
The DS logo, comprises of the DS monogram sitting above the name ‘DS AUTOMOBILES’, using the French language is a throw back to the roots of the brand. The brand signature expresses the international ambitions of the brand.
Laurent Solly, CEO of Facebook France, said; "We are proud that the French brand DS, which puts innovation, know-how and refinement at the heart of its values has chosen Facebook as its partner. Thanks to our unique audience, our expertise and our successful targeting capability, DS will have a powerful way to reach and interact with its audience.”
Yves Bonnefont, CEO of the DS brand, said; "The 2015 Geneva International Motor Show is an important step for the DS brand, which reaffirms its ambition to revive the high-end of the French automobile industry. It will be during this motor show that we reveal New DS 5 and the brand identity. An unforgettable moment that we want to share with as many people across the world as possible, thanks to the partnership with Facebook.”
