Newstalk
Newstalk

13.33 22 Sep 2017


Share this article


Representatives of the alcohol industry have warned new legislation could effectively see some familiar & iconic ads 'banned'.

The Public Health Alcohol Bill - which has yet to be enacted - will see significant restrictions placed on alcohol advertising.

Under the bill, ads will have to feature prominent warnings, and will allow for only a very limited range of imagery to be included.

The bill - which also legislates for minimum unit pricing - has been welcomed by organisations calling for greater regulation of the alcohol industry here.

Alcohol Action Ireland says the measures contained in the bill can provide a reasonable, pragmatic means of reducing alcohol related harm in Ireland.

The Alcohol Beverage Federation of Ireland (ABFI), however, is among the groups objecting to the changes.

They cite a recent study that suggested the advertising restrictions will have serious consequences for the Irish media industry.

According to the ABFI, the bill will ban images such as scenes in a pub; images of peopleĀ consuming alcohol; imagesĀ involving a story or action sequence (other than alcohol production); and images of animals.

The organisation has posted a video of the cuts they suggest would have to be made to a long-running Guinness Christmas ad to reflect the planned legislation.

Patricia Callan of the ABFI said the bill will be 'particularly harmful' for small producers and new entrants to the market

She argued: "Although the principles behind the Alcohol Bill are well intentioned, the impact of the advertising restrictions will have devastating consequences for the drinks industry in Ireland.

"The Bill will also see the iconic Guinness Christmas ad banned, which for many is a sentimental feature of the festive season. ABFI proposes a much more workable solution to place the alcohol advertising codes on a statutory footing, with significant penalties for breaches."

Alcohol ads will be limited to the following content under the legislation:


Share this article


Read more about

News

Most Popular

Live: Title

Now playing

00:00:00 / 00:00:00
Added to queue
Removed from queue

On Air

Share

Share


Up next

Episode title
Show
Duration

You currently have no podcasts in your queue.

Go to podcasts

On Air

LUNCHTIME LIVE

LUNCHTIME LIVE

12:00-14:00

Share

Up next

MONCRIEFF

MONCRIEFF

14:00-16:00

Share

THE HARD SHOULDER

THE HARD SHOULDER

16:00-19:00

Share

OFF THE BALL

OFF THE BALL

19:00-22:00

Share

THE TOM DUNNE SHOW

THE TOM DUNNE SHOW

22:00-00:00

Share

BEST OF NEWSTALK

BEST OF NEWSTALK

00:00-06:00

Share

BREAKFAST BRIEFING

BREAKFAST BRIEFING

06:00-06:30

Share

BREAKFAST BUSINESS

BREAKFAST BUSINESS

06:30-07:00

Share

NEWSTALK BREAKFAST

NEWSTALK BREAKFAST

07:00-09:00

Share

THE PAT KENNY SHOW

THE PAT KENNY SHOW

09:00-12:00

Share

LUNCHTIME LIVE

LUNCHTIME LIVE

12:00-14:00

Share

00:00:00 / 00:00:00

Share on