Fast-food giant Burger King has launched a series of "Real Meal" boxes to reflect people's moods.
It is part of a campaign to highlight mental health, and the fact that "no one is happy all the time".
Customers in certain US restaurants can order a Whopper meal based on however they might be feeling.
The new boxes come in a variety of different moods - but not 'happy', which could be seen as a dig at McDonald’s 'Happy Meals'.
The Real Meal is available in Pissed Meal, Blue Meal, Salty Meal, YAAAS Meal and DGAF [Don't give a f**k] Meal.
The boxes come with a Whopper sandwich, plus chips and a drink.
The new Burger King 'Real Meal' options | Image: Burger KingThe company has partnered with Mental Health America on the campaign during May, Mental Health Awareness Month.
A short film to support the initiative has also been launched.
It takes a look into the reality of feeling that is both empathetic and celebratory.
The chorus of 'Have It Your Way' - the company's slogan - has been replaced with 'Feel Your Way.'
it's ok to #feelyourway pic.twitter.com/JiMDnzWCaI
— Burger King (@BurgerKing) May 1, 2019
Burger King operates more than 17,700 locations in more than 100 countries and US territories.
