An 'anti-woke' helpline in the UK says it has been flooded with calls since it launched this week.
'Woke' refers to a perceived awareness of issues that concern social and racial justice.
Counterweight says it aims to help "the casualties of the culture wars".
Its founder Helen Pluckrose told Newstalk Breakfast that people needed their help.
"Firstly and foremostly we are for the individual who may not have a lot of power or prestige, but is finding themselves coerced into affirming certain critical social justice ideas, those ideas most commonly called 'woke'.... and they're having trouble asserting their own ethical framework and their right to them - and we're helping them to do that".
She said this is done through a case worker system.
"People will write to us, we will ask them some questions, we'll help them write a letter responding specifically to the policy or training programme - or we'll practice with them raising objections in meetings".
She gave an example of one such case.
"Somebody could come to us and say 'My white employer has just circulated an e-mail, saying that all white employees need to acknowledge their white privilege and how they're going to dismantle it. I find this demeaning as a black man... and it's getting in the way of my job. How can I push back at this without actually seeming to oppose the sensible efforts against racism?'
"So we helped him create a calmer letter than the one that he had intended to write, that put his objections much more knowledgably and in a principled way.
"This succeeded in getting his company to back off from getting everybody to do what they said".
She said there is a need for this service "because of the numbers of people that are coming to us about it".
She said this was especially evident after the death of George Floyd and the Black Lives Matter protests.
"A lot of companies started implementing new policies based on this critical approach, which isn't evidence based or falsifiable, and it uses unconscious bias training which is largely discredited.
"We just got so many e-mails, and there are so many people in danger of loosing the jobs that they need.
"So there is a need for us".