Every 'Movember', the focus turns to men's health - in particular testicular and prostate health.
According to a new survey from KP Nuts and Movember, men touch their testicles around seven times a day on average.
However, two thirds have never had their balls checked by a doctor.
Henry McKean took to the streets to ask men - 'how often do you touch your balls?'
One man told Henry he checks 'semi-regularly'.
He suggested: "I think men are getting better at talking about mental health, not so much physical health yet. But mental health is a really hot topic, so surely physical health is sure to follow."
Another said: "Do I check them? No. Should I? Yes.
"We're getting more aware of cancer awareness, but for men we just prefer not to know - it's only when we're personally concerned that we do something about it."
Meanwhile, one man - who has just received the cancer 'all clear' - told Henry: "All men should check... it's very easy [to] check.
"Just send off a sample to your doctor - or just get your wife if you're feeling frisky, and she'll find out very fast for you."
Sam Donnelly of Sam's Barber Dublin is a 'Movember ambassador' in Ireland - and he suggested the annual event is a 'movement to change the face of men's health'.
He argued: "Seven times a day doesn't seem like enough to me, to be quite honest.
"It's healthy to check your balls regularly - the more you touch the balls, the more familiar you are with them. Then if there is something abnormal there, you'll know straightaway."
One young woman, meanwhile, said boys are usually too nervous to chat about the subject.
She observed: "I think it's because they're brought up in a way where they have to hide how they feel, and hide how they perceive themselves - especially around women."