Families in the four-house street called Butt Hole Road have paid £300 to change the name of their street to Archers Way.

The home owners were fed up with having endless bare bottoms photographed by the sign, having to replace it when it was stolen and of course ... being the butt of the jokes! (do ya get it?!)

Their attitude however is not shared by the residents of Shepshed, home to a Butthole Lane. They are of the opinion that changing the name of their infamous road would be like turning their backs on history and the unusual name should be celebrated.

Bill Hutchinson, who was born and bred in Shepshed and is now chairman of the parish council, spoke to The Leicester Mercury and said anyone wanting to re-name the lane would be "laughed out of court".

The 77-year-old said: "It is part of the tradition of Shepshed. Everybody that is a Shepshedian by birth has happy memories of Butthole Lane.

"It is a permanent fixture, I would hope, for centuries to come, and anyone proposing to change it would be laughed out of court."

According to the history books, Butthole Lane is where men went to practice their archery skills in Tudor times. Butt means target.