Calling on entrepreneurs and small businesses to pitch for a prize package worth €70,000
Pitch '25 at Arnotts is now live and it’s bigger and better than ever!
Now in its fifth year, Pitch is your opportunity to secure a trading space at the high-footfall 2025 Arnotts Christmas Market.
That's not all, with a total prize valued at €70,000 including a €10,000 business development fund, plus media, promotion and mentorship, this prize will take your business to the next level.
Whether you’re scaling an established brand or launching something new, Pitch is designed to support ambitious entrepreneurs who are ready to grow.
The Prize
- A €10,000 business development fund from Brown Thomas Arnotts
- Mentorship from experienced industry experts
- Financial advice and services from Pitch sponsor BKK Financial advisors
- PLUS a major media campaign fund courtesy of The Business Post, Newstalk, and PML Group.
The winner will also get the ultimate retail opportunity: to sell and showcase their brand at Arnotts, right in the heart of Dublin.
If you’re ambitious and ready to grow your business, this is your chance to take your brand to the next level. Apply now at pitch.arnotts.ie.
You Can Win
To celebrate Arnotts Pitch '25 campaign, we are giving you the chance to win a €1,000 Brown Thomas Arnotts gift card. To win, simply enter below:
Winner Of Pitch '24
The innovative, ethically produced eyelash brand, founded by Lash Artist Shona Mahon, Wink with Mink Lashes, was the winner of Pitch ’24.
Wink with Mink Lashes impressed judges with its ground-breaking Speedy Lash Starter Kit—a reusable and biodegradable at-home lash system delivering salon-quality results.
This achievement represents a significant leap for the brand, which experienced overwhelming demand during the Christmas season, selling over 2,000 lash kits and hosting more than 400 customers at their Wink with Mink Lash Bar in Arnotts.
Shona Mahon, inspired by her own allergy to traditional lash extensions, created Speedy Lash to meet the growing need for sustainable, salon-quality lashes that can be applied at home.
Reflecting on her Pitch ’24 journey, Shona shared: "Winning Pitch’24 feels absolutely surreal. Being the first independent lash brand featured in Dublin’s iconic Arnotts is a dream come true. The support from Arnotts, BKK, and Eversheds Sutherland has been incredible. As a small business, launching into retail can be a huge task, but Arnotts were there to mentor me and ensure I was ready to launch in store for Christmas. I am so excited to continue my partnership with Arnotts and grow together. Pitch’24 has been my highlight of 2024 without a doubt—it has rapidly expanded my business in ways I could have never imagined!"
