Over on Reddit, the controversial website that bills itself as “the front page of the Internet,” users are hatching a plot to make a random redditor a millionaire by crowdsourcing the prize money from each other.

This is the eighth time that a subreddit, an inidividal topic moderated by the user that created it, has encouraged people on Reddit to donate $1 each, though none of them have, as yet, been successful. The biggest pot in the lottery thus far has been $11,400 (€10,500), but they donations have risen as the project has gained further media attention.

The MillionaireMakers post over on Reddit

The MillionaireMakers contest works as a sort of honour system; in order to ensure that a dedicated Redditor wins the money, the prize draw opens on Friday and will only accept entries from Reddit accounts that have been registered and actively using the site for more than 30 days. The prize winner’s account is randomly selected after the entry period of 24 hours elapses, at which point all the people who have pledged that they are willing to make the donation are asked to give a dollar to the winner using PayPal or Bitcoin. 

"Remember, this is about generosity, about making history, and about coming together to make someone's life better," says the MillionaireMakers administrators. "So take three minutes to donate a bit to the winner, whether you're well off and want to donate a few bucks, or going through tough times and can only donate a few cents. Every cent counts."