Irish fashion chain Primark, which trades here as Penneys, last night opened its first US store in Boston.
Fashion bloggers and influencers were invited to the grand opening of its 271st shop at Boston Crossing.
As management would have hoped, they have been sharing images of what they saw.
The new @Primark store is what retail dreams are made of 😠#PrimarkUSA pic.twitter.com/PGmmOPQQ7s
— Katherine Tabinowski (@styletab) September 10, 2015
Boston for the night because @Primark just landed in the US! Endless shopping on 4 huge floors! #primania #primarkusa pic.twitter.com/j0twZmlaZT
— lisa dengler (@lisadengler) September 10, 2015
Celebrated opening of @Primark first US store tonight with rock royalty DJ @Alex_Richards_ #PrimarkUSA pic.twitter.com/1twz4LTu2b
— Boston Common Mag (@bostoncommag) September 10, 2015
getting this @Primark thing down, no problem #PrimarkUSA pic.twitter.com/58IV1xcCIF
— Leslie Musser (@onebrassfox) September 10, 2015
Had to get that photo-op with our fellow Boston gal #itsmyrayeraye at the #Primark #PrimarkUSA event! #Boston #chea… pic.twitter.com/75iNj2ATR7
— Instagram of Boston (@Igofboston) September 10, 2015
Don't get between me and my ðŸ! 🯠thanks @refinery29 and @primark for a wonderful night #PrimarkUSA #pastaloverforlife pic.twitter.com/32EUGKfotW
— Emily Ratajkowski (@emrata) September 3, 2015
They have proudly added the new location to their world map of stores.
Primark opened its first store in Dublin in 1969 and today operates 270 stores in nine European countries, and now one in the US.
A second US store in Philadelphia will open in coming weeks.
The openings come amid poor results recently for the company.
Figures this month showed sales growth slowed significantly this summer, though overall revenues still grew by 13% in the year.
