Tidal, the Jay-Z backed streaming service caused a mini-media frenzy with its star-studded launch at the end of March - but in its first month it has failed to gain any real traction in the ultra-competitive streaming market.

Two weeks after it climbed into the 20 download chart in Apple's US app store - Tidal has now dropped out of the top 700.

Superstars from across the musical spectrum gather to launch Tidal

In fact, there has also been a spike in the popularity of Spotify - the early front runner in the streaming industry.

It stormed back into the iPad's top 40 download chart during the week that Tidal launched. It seems that Tidal's Jay-Z fronted anti-Spotify media push may have increased the Swedish streaming company's brand awareness.

Tidal pushes lossless high definition streaming, and has marketed itself as an artist backed service that pays fair royalties to musicians - but this pitch has fallen flat. It probably doesn't help that it costs €19.99 per-month to sign up for a premium subscription - that's twice the price of Spotify.

Tidal started as Aspiro - a publicly traded Swedish start-up and was acquired by Jay-Z for $56m in January.

A mix of the financial world's appetite for all things tech, and Jay-Z's pulling power led to investments in the project which are reported to have made the company worth $250m.

While its (probably) too early to call time on Tidal - the early signs don't look good. Spotify recently secured new funding that values the company at $8.4bn - and the music industry is expecting Apple to shake up the streaming landscape by converting iTunes into a streaming platform during 2015.