Tech firms have developed a reputation for using unconventional methods to get the attention of potential employees. The most famous of which might be Google's 2004 billboard add that read {first 10-digit prime in consecutive digits of e}.com.
It featured no mention of the company, just the problem (find the first 10-digit prime found in consecutive digits of e). Mathematicians who solved it and entered it into a browser were redirected to the Google careers website.
Not all great pitches need to be this complicated.
Techmeme is a tech news aggregator that is popular within the industry. It began running job ads in 2011 - but only allowed employers to use 50 characters.
Quartz compiled a list of some of the best and worst attempts. Here is how some of the world's leading tech companies handled the challenge...
BuzzFeed: OMG LOL VIRAL JOBS!
Hulu: Come join our evil plot.
Google: The end to your job search.
Google: Do cool things that matter.
Twitter: Less characters; more fulfilling.
Disqus: Twice the opportunity. Half the BS.
FancyCorp: We are real fancy.
Airbnb: Build a galactic marketplace.
Facebook: Best place to build & make an impact.
Amazon: Work hard. Have fun. Make history.
Tumblr: Like websites? This is a website.
Ask.com: Want a new gig? You just have to ask.
LinkedIn: Connecting talent with opportunity.
Netflix: “There is no certainty, only opportunity”
Square: Come simplify the complex.
eBay: More than an app, it’s a lifestyle.
