Carzone.ie has released its latest bi-annual index tracking trends in Ireland's car buying habits.
According to 67 million searches carried out on Carzone's site in the first five months of the year, BMW is the most popular brand with Irish shoppers, while the Volkswagen Golf is the most popular model.
According to the report, half of Irish people change their car every five years.
88% of shoppers said that they are feeling the effects of recent insurance premium hikes. It remains motorists' main financial concern when buying a new car.
Fuel is the second biggest concern followed by road tax and costs associated with the NCT.
Elsewhere, 69% said that a car’s technology plays an important role when they are choosing a motor.
Ailish Tully, Brand Manager Carzone said: "The overall outlook for the industry is positive with consumers now changing their car more frequently and premium car marques are some of the most sought after vehicles by drivers.
"The subject of technology was one which revealed some interesting insights with in-car technology now an expectation rather than an added-bonus; especially among younger age groups. Dealerships across the country are also continuing to invest in this area to enhance their offering and connect with this new tech-savvy audience."