Today and tomorrow is Amazon Prime Day where customers are able to benefit from a wide range of discounts. With Amazon's presence growing in Ireland, Kieran was joined by Ruth Roberts Co-owner of Cogs the Brain shop, Niall Bodkin Founder of the E-Commerce Association of Ireland and Jenny Darmody, Deputy Editor of Silicon Republic, to discuss what it means for the smaller independent retailers and how to do they plan on competing with the big giant.