Ryanair wants to become the "Amazon of air travel"

It now intends to dominate the package holiday market...

Ryanair unveiled its plans to become about more than just cheap flights, as it launched its new package holiday service on Thursday. 

"Ryanair Holidays" will see the airline offer its 119 million customers low-price flights, accommodation and transfer packages. It is now available to customers in Ireland, the UK and Germany, with other markets to follow in 2017, and comes hot-on-the-heels of the arrival of Ryanair Car Hire and Ryanair Rooms as the company expands the travel experience it offers.

Speaking in London, Ryanair's chief marketing officer Kenny Jacobs called it a "significant step on our journey to becoming the Amazon of air travel".

He said:

“Consumers have been paying too much for package holidays for years and more and more want to put their own packages together themselves. Ryanair customers already enjoy the biggest route network in Europe and with “Ryanair Holidays” can choose from a fantastic range of 3, 4 and 5 star hotels throughout the Mediterranean and Europe’s capital cities, ideal for last minute getaways, summer family holidays, winter sun or city breaks."

The scheme comes in collaboration with Spanish tour operator Logitravel and accommodation provider World2Meet.

Logitravel’s Tomeu Bennasar said:

“Our team has worked hard to develop the package holidays application for Ryanair and we are very satisfied with the result – a usable interface with a wide range of hotels and vacation products to be booked seamlessly with the flight, under one price and which is 100% customisable by each customer. Without a doubt, this will be a new Ryanair service that its clients will enjoy using.”

World2Meet's chief commercial officer Mark Nueschen concluded:

"For us, the partnership agreement is excellent news. We are convinced that our extensive experience in destination assistance and hotel contracting will be a fundamental part of the success of this project."