Michael Kors and Jimmy Choo to stop using fur in their products

They will phase out the use of fur by December 2018

Michael Kors and Jimmy Choo to stop using fur in their products

Picture by: Jonathan Brady/PA Wire/PA Images

Fashion brands Michael Kors and Jimmy Choo will stop using animal fur in their products.

Michael Kors Holdings, which owns both brands, said production will be phased out by the end of 2018.

In a statement, the company's CEO John D Idol observed: “I am pleased to announce our company’s commitment to no longer use animal fur in our Michael Kors and Jimmy Choo collections. This decision marks a new chapter as our company continues to evolve its use of innovative materials."

Designer Michael Kors added: "Due to technological advances in fabrications, we now have the ability to create a luxe aesthetic using non-animal fur. We will showcase these new techniques in our upcoming runway show in February."

The announcement was welcomed by the Humane Society International, saying it "applauds the effort".

The society's president Kitty Block argued: "Killing animals for fur is cruel and outdated, and so it’s hugely exciting to see forward-looking fashion designers such as Michael Kors take fur out of their collections.

"It’s clear that consumer demand for ethical fashion includes a strong desire for an end to fur, and so we are delighted to welcome Michael Kors as a fur-free leader in luxury fashion alongside the likes of Gucci, Armani, Yoox Net-a-Porter, Stella McCartney, Ralph Lauren and Hugo Boss."