Ivanka Trump appears in new ad as Trump appeals to women voters

Women voters have so far supported his rival

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Image: Michael Conroy / AP/Press Association Images

Republican presidential nominee Donald Trump's daughter has appeared in a new ad aimed at winning over women voters as November's election approaches.

His rival, Hillary Clinton, has consistently polled better in the area.

The thirty second ad focuses on the difficulties mothers face in business and outlines policies her father would bring in to help women who find themselves struggling.

“Donald Trump understands the needs of a modern workforce. My father will change outdated labor laws so that they support women and American families. He will provide tax credits for child care, paid maternity leave and dependent care savings accounts. This will allow women to support their families and further their careers,” she said.

Trump is currently trailing Clinton in most polls but only by single digits in many of the key swing-states.