Hamilton investor loving Trump's tweets

"The show will sell out for decades, not just years..."

In between voicing excitement over the transition process and taking digs at Saturday Night Live, US President-elect Donald Trump has been using Twitter to express his outrage at how the cast of musical Hamilton addressed Vice President-elect Mike Pence at a performance he attended last Friday.

While Trump's comments that Pence was "harassed" and that the "very rude" cast should apologise prompted a #BoycottHamilton hashtag to trend, one investor in the show sees it as nothing but good publicity.

PR consultant Ken Sunshine told CNNMoney:

"I pray he keeps tweeting – the show will sell out for decades, not just years."

The sold-out Broadway production is the most expensive ever in ticket terms.

As per a Sunday tweet, Trump has heard that extremely well-received show is "highly overrated" but if he fancies finding out for himself, lead producer Jeffrey Seller told the New York Times that he is "welcome to attend".

Sunshine continued:

"If he were really smart he would go see it – like so many Republicans, like the Bushes, the Cheneys."

At the end of Friday's show, actor Brandon Dixon asked Pence, who was booed by some members of the audience, to "hear us out" before reading the following:

"We, sir, we are the diverse America who are alarmed and anxious that your new administration will not protect us, our planet, our children, our parents, or defend us and uphold our inalienable rights.

"We truly hope that this show has inspired you to uphold our American values and to work on behalf of all of us."

For his part, Pence told Fox News that he wasn't offended by what was said and revealed that he nudged his children during the booing to remind them "that is what freedom sounds like".

Dixon moved to diffuse the audience reaction by saying that there was "nothing to boo here, ladies and gentlemen, we are sharing a story of love".