Smartbox Group, the European leader in the 'experience gift market,' has announced that it is bringing 100 new jobs to Ireland.

This expansion will create systems engineer, front and back end developer, BI and Data analysts, sales, and DevOps engineer roles.

CEO of Smartbox Group, John Perkins commented: "I am delighted to announce the creation of an additional 100 new jobs at our Dublin offices. The expansion of our Dublin Headquarters will see headcount rise to over 500 people this year. The company recorded strong growth in fiscal year 2016/2017, with a record €480m in business volume, an 11% increase."

This project is supported by the Department of Jobs, Enterprise and Innovation through IDA Ireland.

Minister Mary Mitchell O’Connor said: "As Minister for Jobs, Enterprise and Innovation I warmly welcome this expansion by Smartbox. This is a great success story with a further 100 jobs being announced for Dublin. Already a European leader in its field I am confident that the company will go from strength to strength and that it will find the required skills from our talented workforce to fill these new positions. I look forward to watching Smartbox progress in its rapidly developing market.''

This expansion will bring its total workforce to more than 500.

The service is used to gift experiences such as spa getaways, track days, and other activities.