Defence Forces launch world-first recruitment campaign

It sees people take part in an interactive scenario

Defence Forces launch world-first recruitment campaign

Image: Defence Forces

Ireland’s Defence Forces are stepping up their recruitment campaign – becoming the first military in the world to create a first-person interactive video as part of it.

The campaign is inviting young men and women between the ages of 18 and 24 to 'Join Our Team'.

The interactive video uses a real soldier avatar to immerse game players in the reality of becoming a soldier.

In the piece, the player takes part in a joint land, sea and air assault.

The scenario offers several options for the player to choose from in each situation.

However if you pick an unsafe one, you will be told.

Image: Defence Forces

 The Defence Forces say it represents an "unprecedented opportunity for players to appreciate the skill, determination and courage required of…personnel as they conduct their basic training."

The interactive video can be found here

Minister with Responsibility for Defence, Paul Kehoe, says: "This year’s recruitment campaign is exceptionally important as the Defence Forces seek to recruit 860 applicants across general service, apprentices and cadets.

"This campaign is reaching out to potential recruits on platforms that they are accustomed to, offering them a unique opportunity to become immersed in the type of intense Defence Forces training exercise they can expect to face as they begin their military careers."

The campaign began with a teaser trailer - similar to an advert for the launch of a major video game.

Commenting on the campaign, Defence Forces Chief of Staff, Vice Admiral Mark Mellett, added: "How we are reaching out to potential recruits is different this year, but what we offer them remains the same.

"A career in the Defence Forces is an opportunity to serve your country and to make an impact in some of the world’s most troubled regions while also receiving first class training and education along the way."