Sales of the burkini - a swimsuit worn by some Muslim women - have been boosted by a ban in several French towns, according to a designer.
Aheda Zanetti, who is credited as the creator of the burkini, says her company has seen a surge in orders.
"It's just been so hectic," she told The Guardian.
"I can tell you that online on Sunday, we received 60 orders - all of them non-Muslim," she said.
While it is claimed she usually receives between 10 and 12 orders on Sundays.
She also says a lot of the orders are being placed, regardless of religion.
"The support I'm getting is somehow about empowering women...Women are standing together on this. It doesn't matter what race or religion."
It comes as a number of resorts on the French Riviera announced a ban on the full-body swimsuits at its beaches.
Villeneuve-Loubet followed Cannes' lead on banning the swimsuit earlier this month.
Lionnel Luca, the mayor of Villeneuve-Loubet, said the burkini ban was being introduced due to sanitary reasons.
"I was informed that there was a couple on one of our beaches where the wife was swimming fully dressed," he said. "I considered that unacceptable for hygienic reasons and that in general it was unwelcome."
While a plan for a 'burkini day' at a water park in France was deemed a "threat to public order" by local Mayor Michel Amiel.
Cannes Mayor David Linsard last month approved a ruling that forbids beachwear which does not respect "good morals and secularism".
And a cartoonist has broken down the debate the way he sees it.
Trop habillée ou pas assez... le "libre choix" de la femme est encore trop souvent celui de l'homme :( #Burkini pic.twitter.com/ChwcHleLd1
— Nawak (@NawakNawak) August 18, 2016
Nawak tweeted his illustration with the caption: "Overdressed or not enough...the "free choice" of women is still too often that of men."
In the cartoon, the two men are saying to the woman: "You will dress like that and not any other way!", to which she replies: "And my option in all this?".
