Are Disney lining up a bid for Twitter?

The meda giant is rumoured to be kicking the tires on the social network

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General view of the Twitter application in use on an iPad | Image: Andrew Matthews / PA Archive/Press Association Images

The Walt Disney Company are believed to be evaluating a possible move to buy Twitter as the social media service has become the target of a number of rumoured takeover bids. 

The media company joins the likes of Salesforce and Google, both of which have also been reported to be in talks with Twitter after the company started the process of looking into a potential sale.

With Jack Dorsey of Twitter sitting on the board of Disney, and the social media company taking steps to move into the world of media streaming off the back of partnerships with the NFL and Sky Sports, the link between the two may well be a natural fit. They will also be streaming Monday night's presidential debate live, as they ramp up their offerings on that front. 

However, the purchase of the social media site comes with its own set of very unique problems which, as the Wall Street Journal note, would include "taking down accounts linked to terrorism, curtailing rampant online bullying, simplifying the service to attract a mainstream audience, and competing with social-media rivals like Facebook Inc."

According to Bloomberg, representatives from Twitter and Disney did not immediately respond to requests for comment, but the access to Twitter's audience information and analytics may well be what has piqued Diseny's interest.

Twitter's share price jumped 21% off the back of the previous takeover rumours, and similarly spiked on Monday afternoon with the news that Disney was mulling over a bid. 

Although the company has struggled to grow its user base and lost some ground to other social media apps, they posted quarterly revenue of $602 million in July, up 20% year-over-year.