ASOS enjoys an international Brexit boom

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ASOS enjoys an international Brexit boom

Tim Goode / PA Wire

ASOS has reported a major jump in international sales following sterling's fall to 30-year lows after the UK's EU membership referendum.

Its international sales rose to £361.7m (€414m) in the last four months of 2016 - that's 52% higher than the same period last year.


This comprised of a 66% increase in US sales, 49% in the EU, and 46% in other territories.

The firm has reported total revenues of £621.3m (€711m) during the 16 weeks. Stripping out currency fluctuations total sales increased by 30%.

Its overall number of active customers grew by 25%, the average basket value increased by 2%, and average order frequency was 6% higher.


Nick Beighton, CEO, commented: "Following record sales over Cyber weekend and the Christmas trading period, I'm pleased to report a strong start to the year. A 50% plus increase in international sales is a standout performance. UK sales growth at 18% was a strong performance in a more promotional market."

He added that sales are expected to grow by up to 30% this year - the company is investing in infrastructure to capitalise on 2016's sales spike and to handle future growth.

ASOS’s websites attracted 139 million visits during December 2016.

It ended the year with 13.4 million active customers - comprised of 4.9 million located in the UK and 8.5 million based in other territories.