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Could these redesigned cigarettes help smokers to kick the habit?

When it comes to quitting smoking cold turkey, weaning oneself of a nicotine rush requires the ki...
Newstalk
Newstalk

16.54 2 Mar 2015


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Could these redesigned cigaret...

Could these redesigned cigarettes help smokers to kick the habit?

Newstalk
Newstalk

16.54 2 Mar 2015


Share this article


When it comes to quitting smoking cold turkey, weaning oneself of a nicotine rush requires the kind of willpower that most of us fail to muster. But how harmful is one cigarette a day, anyway?

Dr Ciara Kelly will be live in studio on The Right Hook today to let us know just what those five minutes of smoking are really doing to our bodies every day. Tune in live at 6.35pm: http://www.newstalk.com/player/

But for those among us trying to kick the habit, a new cigarette packaging concept might just be the solution to breaking free of the addiction.

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Created by Taiwanese designer Tseng Yi Wen, the Tobacco project re-imagines four separate ways of helping smokers to break the cycle, starting with the one above – Tobacco Day. This package shows smokers exactly how many cigarettes they are smoking through numbered butts.

Tobacco Sharing aims to help smokers caught up with co-workers pushing for a sneaky cigarette break, and sees the cigarettes redesigned to be broken in half, with filters on either end. The cigarette is now significantly smaller and will be consumed far quicker.

Tobacco Luck hopes to encourage smokers to quit by increasing the size of the filter on a cigarette-by-cigarette basis, providing the consumer with less and less tobacco as they smoke their way through the pack.

The final concept is perhaps the oddest, though an on-the-spot fine of €150 or a maximum fine of €3,000 for a conviction of litter offences in the District Court might encourage smokers without deep pockets to save money by giving up instead.

Tobacco Trace packets come with an assigned serial numbers printed on each and every butt. The concept here is that smokers would have to register to receive their number, meaning that any butt they dropped on the ground could be traceable back to the lips that smoked it.

[All images: Tseng Yi Wen]

It’s clearly some clever product design, but are any of these concepts compelling enough to help smokers quit? Tune in to hear Dr Ciara Kelly’s advice today at 6.35pm.


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