Apple has announced its long-awaited "revolutionary" music streaming service, Apple Music, promising access to tens of millions of tracks.
The big reveal came from CEO Tim Cook at the company's annual developers conference and is seen as the company's belated challenge to the likes of Spotify.
Users will be able to stream songs or save them for offline listening.
Apple Music will also feature a 24/7 global radio station called Beats One, broadcasting from LA, New York and London.
Former Radio 1 DJ Zane Lowe is of the figures involved in that project.
Apple Music will also recommend songs and the company says it will be curated by the "world's leading music experts."
The US price will be $9.99 per month and the first three months will be free. A family package for up to six people will be available for $15 monthly.
It launches on Apple devices on 30 June and on Windows and Android devices in the Autumn.
The San Francisco event also saw Apple announce its Pay system is coming to the UK in July - though not Ireland - meaning people will be able to tap their iPhone or iPad to purchase goods.
With the new software, users will be able to tap their iPhone or iPad to purchase goods.
Over 250,000 individual outlets will support the system, including big names such as M&S, Costa, Waitrose, the Post Office and Boots.
The system will work with nearly 70 per cent of UK credit and debit cards by the autumn.
HSBC, NatWest, Santander, TSB, Lloyds, Nationwide and Royal Bank of Scotland are among the banks on board.
Passengers on London's transport network will also be able to use their iPhone, iPad or Apple Watch to pay for fares.
The announcement was made during the start of Apple's Worldwide Developers Conference (WWDC) in California.
The tech giant's boss, Tim Cook, is also expected to lift the lid on a music streaming service to try to compete with the likes of Spotify.
It has already revealed the new version of its Mac operating system will be called El Capitan and announced a raft of new features for its latest mobile operating system, iOS9.
These include split screen apps for iPad and a more intelligent Siri 'personal assistant' that Apple says is 40 per cent faster and more accurate.
A new news aggregation app was also shown off that suggests articles based on a user's interests.
It will launch first in the UK, US and Australia.
