With the October presidential election looming large, what really makes a good campaign? From finance to face, what does the Irish electorate value in a candidate? In a rapidly changing political landscape, what really counts when it comes to the campaign?  Is money needed to succeed? How important is personal image in the race for the Áras? All to discuss with Eoin O’Malley,  Professor of Politics at DCU on political spending and also Barry McLoughlin  Head of Client Engagement at the Communications Clinic.