TikTok officially launched TikTok Shop in Ireland in late 2024 with 2.2 million monthly users now able to shop directly via videos, livestreams, and product showcases all within the app. Small Irish businesses can reach younger audiences but it how does it work and is it causing an increase in impulse buying.
Is TikTok the next getaway for impulse buying? All to discuss with StyleSavvy founder Laura Jordan.
