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Why do we love supermarket vouchers so much?

Groups set up on social media to swap supermarket’s money-off vouchers, such as Dunnes 10 off 5...

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17.08 10 Mar 2026


Why do we love supermarket vouchers so much?


Listen to this episode


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17.08 10 Mar 2026


Groups set up on social media to swap supermarket’s money-off vouchers, such as Dunnes 10 off 50 are gaining popularity, but what is it about a good discount voucher that makes us love them so much?

Joining Ciara to discuss the reason why is Brendan Kelly, Professor of Psychiatry at Trinity College Dublin.


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The Hard Shoulder

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