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What makes for a memorable advertisement?

The Cadbury's drumming gorilla ad from 2007 has been voted people's favourite advert of all time....

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17.18 27 Mar 2026


What makes for a memorable advertisement?


Listen to this episode


Share this article

17.18 27 Mar 2026


The Cadbury's drumming gorilla ad from 2007 has been voted people's favourite advert of all time.

So, what makes an ad so memorable?

For more on this, Ciara is joined by Claire Hyland, Head of Insights and Strategy at Thinkhouse…


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The Hard Shoulder

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