What makes for a memorable advertisement?

The Cadbury's drumming gorilla ad from 2007 has been voted people's favourite advert of all time....

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17.18 27 Mar 2026

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The Hard Shoulder

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17.18 27 Mar 2026

The Cadbury's drumming gorilla ad from 2007 has been voted people's favourite advert of all time.

So, what makes an ad so memorable?

For more on this, Ciara is joined by Claire Hyland, Head of Insights and Strategy at Thinkhouse…

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