Today (January 21st) is international hugging day,created by Kevin Zaborney to encourage people to openly express their love for family and friends by giving them a cuddle!!
And on this day dedicated to hugs, Goldsmiths University London have teamed up with the BBC to conduct a worldwide survey asking a range of questions about how important touch is to people, how much they need it, and how comfortable they are with physical contact.
Ivan was joined by Judi James Body Language Expert and our very own Tech Correspondent Jess Kelly to discuss how they feel about the importance of touch.