On Saturday evening in Dallas, Jake Paul, a man who until five years ago hadn’t stepped inside a boxing ring, faced up against 38-year-old Nate Diaz, a legend of combat sports and one of UFC fan’s most beloved fighters.

Jake’s resulting win is just another chapter in the history of social media stars entering into prize fighting. A wave perhaps first started by Conor McGregor switching the octagon for the ring in 2017 against Floyd Mayweather, has grossed millions of dollars and captured the imagination of a new generation of boxing fans.

Is influencer boxing hurting or helping the sport? Kieran was joined by Andy Lee, Former middleweight world champion to discuss...