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Do veggie burgers need a rebrand?

The EU is set to reach a decision on the rebranding of veggie products. Meaning that words such a...

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16.24 10 Dec 2025


Do veggie burgers need a rebrand?


Listen to this episode


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16.24 10 Dec 2025


The EU is set to reach a decision on the rebranding of veggie products. Meaning that words such as ‘sausage’ and ‘burger’ can no longer be used for meat-based foods in Europe.

To talk about the significance of this, Jonathan Healy is joined by Livestock Chair of the IFA, Declan Hanrahan, and Director of the Vegan Society of Ireland, James O’Donovan.


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The Hard Shoulder

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