Black Friday is tomorrow, and for many, will represent a chance for consumers to avail of many discounts as they spend millions in advance of Christmas. A recent survey from Currys revealed that 91% of punters will get the bulk of their Christmas shopping done during the period. But is it all positive for retailers?

Eoin Shanley, founder Copper Fish Studio in Delgany and Adrienne Sweeney is Managing Director with rainforest.ie to discuss...