Advertisement

Lego reveals ‘smart brick’ - are we depriving ourselves of simple joys?

Lego has “reinvented” the brick and is set to release its new line of ‘smart’ toys. The n...

Share this article

16.04 8 Jan 2026


Lego reveals ‘smart brick’ - are we depriving ourselves of simple joys?


Listen to this episode


Share this article

16.04 8 Jan 2026


Lego has “reinvented” the brick and is set to release its new line of ‘smart’ toys.

The new Lego Smart Play System includes smart bricks with responsive lights, a color-recognition scanner to sense its surroundings, can play almost any sound, and can detect the way it is twisted, turned and tapped during play.

Lego says this tech will react to how kids play, and then “play back” to help kids bring their stories to life.

But, are we depriving our children of the simple joys of Lego, and what role will smart technology have in toys in the future?

Joining Seán to give her views is Toy Expert and Founder of Jiminy Eco Toys, Sharon Keilthy…


Read more about

Moncrieff

Related Episodes

Breakfast Briefing Newspaper R...

00:06:34

Breakfast Briefing Newspaper Review 26th June 2026

Breakfast Briefing

00:06:34


First Up 26th June 2026

00:04:40

First Up 26th June 2026

First Up – A GoLoud Original By Newstalk

00:04:40


Chief Executive of Trading 212...

00:06:59

Chief Executive of Trading 212 Ireland

Breakfast Business With Joe Lynam

00:06:59


This month’s Green Businessper...

00:06:27

This month’s Green Businessperson of the Month

Breakfast Business With Joe Lynam

00:06:27