Advertisement

How brands hook you with scents

How important is our sense of smell in our day-to-day lives? Very important it turns out. More an...

Share this article

15.45 9 May 2024


How brands hook you with scents


Listen to this episode


Share this article

15.45 9 May 2024


How important is our sense of smell in our day-to-day lives? Very important it turns out. More and more brands are following in the footsteps of Abercrombie & Fitch , LUSH and Subway, who use their strong scents to draw customers in. Sean is joined by Dr. Alan Hiersch, Neurological director of Smell and Taste Research Foundation in Chicago to explain the powerful link between scents and brands.


Read more about

Moncrieff Highlights

Related Episodes

Breakthrough as largest merger...

00:06:47

Breakthrough as largest merger of two black holes recorded

The Hard Shoulder Highlights

00:06:47


Daniel O'Connell: 250 Years On

00:51:47

Daniel O'Connell: 250 Years On

Talking History With Patrick Geoghegan

00:51:47


Minister Peter Burke on the ‘T...

00:10:38

Minister Peter Burke on the ‘Team Ireland’ trade mission

The Hard Shoulder Highlights

00:10:38


What rights does someone grant...

00:07:39

What rights does someone granted asylum have?

The Hard Shoulder Highlights

00:07:39