Advertisement

How brands hook you with scents

How important is our sense of smell in our day-to-day lives? Very important it turns out. More an...

Share this article

15.45 9 May 2024


How brands hook you with scents


Listen to this episode


Share this article

15.45 9 May 2024


How important is our sense of smell in our day-to-day lives? Very important it turns out. More and more brands are following in the footsteps of Abercrombie & Fitch , LUSH and Subway, who use their strong scents to draw customers in. Sean is joined by Dr. Alan Hiersch, Neurological director of Smell and Taste Research Foundation in Chicago to explain the powerful link between scents and brands.


Read more about

Moncrieff Highlights

Related Episodes

Teenage girls are the lonelies...

00:05:07

Teenage girls are the loneliest group in the world

Newstalk Breakfast Highlights

00:05:07


Getting closer to the July 9th...

00:05:41

Getting closer to the July 9th tariff deadline

Newstalk Breakfast Highlights

00:05:41


Criminal investigation on the...

00:08:28

Criminal investigation on the Glastonbury performances of Kneecap and Bob Vylan

Newstalk Breakfast Highlights

00:08:28


Why 1 in 10 of us avoid DIY li...

00:05:28

Why 1 in 10 of us avoid DIY like the plague!

Newstalk Breakfast Highlights

00:05:28