Advertisement

How brands hook you with scents

How important is our sense of smell in our day-to-day lives? Very important it turns out. More an...

Share this article

15.45 9 May 2024


How brands hook you with scents


Listen to this episode


Share this article

15.45 9 May 2024


How important is our sense of smell in our day-to-day lives? Very important it turns out. More and more brands are following in the footsteps of Abercrombie & Fitch , LUSH and Subway, who use their strong scents to draw customers in. Sean is joined by Dr. Alan Hiersch, Neurological director of Smell and Taste Research Foundation in Chicago to explain the powerful link between scents and brands.


Read more about

Moncrieff Highlights

Related Episodes

In conversation with Teena Gat...

00:13:06

In conversation with Teena Gates

The Anton Savage Show

00:13:06


'Mr Mummy' on King Tut's tomb...

00:46:39

'Mr Mummy' on King Tut's tomb and performing a mummification

Futureproof With Jonathan McCrea

00:46:39


Sandwiches of history with Bar...

00:11:07

Sandwiches of history with Barry W. Enderwick

The Anton Savage Show

00:11:07


"We need to encourage tha...

00:07:19

"We need to encourage that reconciliation process where we understand each other's culture"

The Anton Savage Show

00:07:19