When we think of premium sportswear, global brands such as Adidas, Puma, Nike, and of course Reebok come to mind.

But not many people would know that Reebok itself has humble beginnings starting in a terraced house in Bolton and went on to become a multi-billion dollar global brand.

Bobby is joined by co-founder Joe Foster to chat about the business' beginnings, its eventual foray into the American market, and his new book 'Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand'.

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