From wardrobe makeovers to confidence boosts, personal styling has become a growing industry, helping people decide not just what to wear, but how they want to be seen.  

But what does the business of personal styling actually look like in Ireland? Who is paying for these services, and how has the industry evolved? 

For this week’s Industry Review, we’re looking at the world of personal stylists with three experts from the sector. 

Joining Bobby are: 

Conor Levey, Personal Shopper at Brown Thomas 

Heather Shelley Fitzpatrick, Personal Stylist

Eider Leite, Personal Shopper and co-founder of New Chapter,