What makes an idea turn itself into a business that is profitable in both the short and long terms? That’s the challenge Eddie Hartman interrogates in his new book. Bobby caught with Eddie on all things about his book; Scaling Innovation: How Smart Companies Architect Profitable Growth.
In conversation with Eddie Hartman, Co-Author of Scaling Innovation: How Smart Companies Architect Profitable Growth
What makes an idea turn itself into a business that is profitable in both the short and long term...
13.30 16 Aug 2025