Bobby was joined by more Wexford businesses including David McLoughlin CEO of Wexford Festival Opera and the National Opera House, Samantha Kelly- The Tweeting Goddess - Social Media Strategist and founder of Women’s Inspire Network, Brendan Crowley-Founder and MD of Wexford Bus 2 Businesses, Áine Breen of Liwu Jewellery and Emma McGrath of DCCoI who discussed the benefits of the OPTIMISE programme.