It's been a long time since we've heard the incredibly inspiring voice of Coach Eric Taylor in the final episode of the show's run back in 2011, but he's once again put on the blue cap of the Dillon Panthers to spread an important message. 

Kyle Chandler reprised his role as the high school football coach as part of a PSA for the Alamo Drafthouse cinema chain, which is based in Texas. Chandler uses one of his patented inspirational speeches and his way with words to urge you to switch off your phone during the movie. 

Via Mashable