Some people are gluttons for punishment - specifically the punishment of eating incredibly spicy food.
This video shows the results of 1000 such people eating ghost chili peppers (the world's hottest chili variety) in a square in Copenhagen.
The event was organised by Chili Klaus, a Danish entertainer best known for his chili tasting videos which often feature celebrities.
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Thankfully there was free milk on hand to ease the burn, but it may be some time before these volunteers completely recover.