The online video sharing app TikTok is to create at least 100 jobs as it opens a hub in Dublin.

The company is to establish an EMEA 'Trust & Safety Hub' in the capital.

It says this regional operation will place "an even greater focus on strengthening policies, technologies and moderation strategies".

The hub, which will be hosted through WeWork, will also collaborate with regional regulators, policymakers, government and law enforcement agencies.

The firm has similar safety hubs in the San Francisco Bay Area and Singapore.

The Dublin operations will be led by Cormac Keenan, who recently left a senior community operations role in Facebook.

Alex Zhu, president of TikTok, said: "TikTok is attracting more and more new users drawn to a truly creative, joyful and authentic space to express themselves.

"For people to feel comfortable expressing themselves, they must feel safe."

"The establishment of this new EMEA hub in Dublin and Cormac's appointment is part of our ongoing commitment to prioritise user safety by continuously strengthening the policies, technologies and strategies that both facilitate freedom of creative expression and protect users from harm."

On his appointment, Mr Keenan said: "I'm excited to have the opportunity to lead this new hub and shape a more locally-relevant content policy approach that helps our community to continue to feel as comfortable as possible expressing themselves to the full."

He will assume his new role in early February.

The firm - whose parent company ByteDance is based in China - has global offices in Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul and Tokyo.