An underground beer pipeline is to be installed underneath the Belgian city of Bruges, to stop so many lorries using its narrow and historic cobbled streets.
Officials say the project will take 500 tankers off local roads each year.
The 1.8 mile-long (around 3km) pipe - linking the De Halve Maan brewery to a bottling plant in an industrial park - will be able to carry 6,000 litres of beer an hour. It is expected the beer will take 10 to 15 minutes to reach the bottling plant.
"The idea is born of environmental and quality of life concerns, and not economic ones," De Halve Maan director Xavier Vanneste told AFP.
The brewery is said to be footing the bill for the installation of the pipeline.
De Halve Maan has been brewing since 1856, and the brewery receives an estimated 100,000 visitors every year. The centre of Bruges is a UNESCO World Heritage Site.