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Too Good To Go: Irish growth of app with cost of living crisis

The app lets customers 'rescue' unsold food from retailers and restaurants
Jack Quann
Jack Quann

14.47 13 May 2023


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Too Good To Go: Irish growth o...

Too Good To Go: Irish growth of app with cost of living crisis

Jack Quann
Jack Quann

14.47 13 May 2023


Share this article


An app to help combat food waste has seen Irish growth owing to the cost of living crisis.

Too Good To Go is the world's largest marketplace for surplus food that lets customers 'rescue' unsold food from retailers and restaurants.

Sophie Trueman is Too Good To Go's Managing Director for Ireland and the UK.

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She told Down To Business the concept is about saving food, and money.

"The whole concept is about trying to save food from going to waste," she said.

"If you download the app you can see all of the stores... near you that have food available to rescue.

"You can purchase what we call a surprise bag, which is a bag full of mystery items that otherwise would have been going to waste".

The Too Good To Go app lets people find discounted food in their locality The app lets people find discounted food in their locality Picture by: Too Good To Go International

Ms Trueman said the food available may be past its shop shelflife, but is perfectly edible.

"I can guarantee that all the food that's on our app is perfectly safe and edible to eat," he said.

"It might be past the shelflife of that shop selling it, but it still is perfectly edible.

"There's been a lot of research recently around 'Use By' dates and 'Best Before' dates.

"One of things we're trying to do is increase education around that.

"A lot of food that you have in your home might say that's it's past the 'Best Before' date... but actually if you used your senses, you'll probably find it's still perfectly fine to eat".

Ms Trueman said there are several reasons why they are seeing growth here.

"In general we're seeing it's skewed towards younger people and people with young families," she said.

"With the cost of living crisis, we've definitely seen that skewed towards people that are looking for more of a bargain and get to try brands that maybe - at full price - they wouldn't be able to.

"On top of that, we see that one of the big motivations is doing something good as well," she added.

Listen back here:

Main image: A mobile phone showing the Too Good To Go app on screen in April 2021. Picture by: GH tech / Alamy Stock Photo

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