Ten popular TikTok users in Ireland have formed their own "content creation" hub.
The social media personalities have all moved into a house in Dublin to collaborate for their respective audiences.
It follows similar setups from creators in America such as The Hype House and The Sway House.
The members of Dublin's Goat House include Marty Guilfoyle, Andrea Camila, Lewis Kelly, Thomas Arnold, Jake Brown, Ryan Mar, Shauna Davitt, Lauren Whelan, Leila Ecker, and Nia Gallagher.
Marty Guilfoyle, a DJ and music producer says they all have different ambitions other than just growing on TikTok.
He said: "Obviously TikTok is huge for a good few of us in here but there is a bigger picture for all of us.
"By combining and bringing together one audience we hope it can stem off to the other channels as well.
"It can come off online as a TikTok house, and it is to an extent, but it's definitely more of a content house because we do have other goals than TikTok."
Reporting by Andrew Lowth