You might not have seen it coming, but the latest well-meaning social media is the tampon selfie.
As part of the #JustATampon campaign launched by Plan UK to promote International Tampon Alert Day, people have been sharing photos of themselves posing with tampons - all to remove the taboo around talking about menstruation.
The 'disgust' commonly experienced around the topic is all part of a greater system of gender inequality.
“The stigma and embarrassment attached to women’s periods contributes to gender inequality worldwide," Plan UK states.
“Because it’s just a tampon - there’s nothing to be embarrassed about, but just a tampon can change women’s lives.”
Britons sharing photos are encouraging friends to text TAMPON to 70007 to donate £3 to Plan UK.
#Justatampon support the effort to stop taxing a female necessity :Text Tampon to 70007 to donate £3 to @planUK pic.twitter.com/Q52zgd2BKe
— Jon Snow (@jonsnowC4) June 8, 2015
Its #JustATampon . End the stigma and support women in the developing world with @PlanUK pic.twitter.com/EHnjYxKVpi
— Orla Barry (@orla_barry) June 8, 2015
I don't need tampons any more but others do. Support #justatampon -break taboos - and...more info coming up pic.twitter.com/WDW8aS4lkg
— Jenny Eclair (@jennyeclair) June 8, 2015
It's #JustATampon Let's be open about women's periods and break the taboo. @PlanUK @VPointNews I nominate @johnrahers pic.twitter.com/Eku0UwvmlD
— Padraig Prendergast (@paudieaudi) June 8, 2015
Guys, it's just a piece of cotton on a string...#JustATampon pic.twitter.com/GXg8B7kIkh
— Cathy Newman (@cathynewman) June 8, 2015
