To match a growing, evolving audience, Newstalk has introduced a new logo, visual identity and brand tagline.
The new branding includes a dual font logo which plays on the two elements of the Newstalk brand name, while placing distinct emphasis on the TALK element to blend current affairs with personality and opinion.
With 786,000 weekly listeners, Newstalk has evolved over recent years in content and digital growth.
Newstalk Managing Editor Patricia Monahan said the updated branding will reflect the audience and goals of the station.
“With already strong awareness, now was the perfect opportunity to refresh the Newstalk brand, evolving it to better reflect the product offering and position Newstalk as a more modern, dynamic and relevant media brand.”
“The new look for Newstalk and brand tag line delivers on this and will be a key element in widening the appeal of Newstalk, making the brand more accessible and reaching new audiences.”
The newly unveiled look comes following significant audience research and brand development work with agency partner Dynamo.
Dynamo Deputy Managing Editor Conor Wynne said the company is delighted to see Newstalk “come to life” under new branding.
“From redefining the brand's strategy under the insight that it's easy to present the facts but it’s difficult to inform opinion, [Newstalk] is now refreshed and fit for purpose across every aspect.”