A new plan has been launched in Dublin today aimed at reducing the number of serious injuries and deaths on the capital’s roads.

The Casualty Reduction Implementation Plan hopes to improve road safety with a focus on pedestrians, cyclists and motorcyclists.

Gardaí say October and November is a particularly dangerous time on the Dublin roads especially involving pedestrians and cyclists.

They are hoping the initiative will bring about a greater public awareness of the risks facing road users.

The scheme will run for the next 8 weeks in the Dublin Metropolitan Area.

It is being supported by the 4 local authorities in the region, public transport bodies and the Road Safety Authority (RSA).

6 out of 10 fatalities on Dublin roads last year were pedestrians.

It will also be complimented with a media campaign to get the message across to motorists, cyclists and pedestrians to be visible, to slow down and to be mindful of other road users.

Chief Superintendent Aidan Reid says there will be a significant garda presence on city roads for the duration of the scheme.

While Brian Farrell of the RSA says drivers cannot afford to be complacent.

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