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Melbourne city planners crazy in love with new Beyoncé-inspired skyscraper

Just when Taylor Swift seemed to have conquered the world of pop music and unseated her grea...
Newstalk
Newstalk

12.12 7 Jul 2015


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Melbourne city planners crazy...

Melbourne city planners crazy in love with new Beyoncé-inspired skyscraper

Newstalk
Newstalk

12.12 7 Jul 2015


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Just when Taylor Swift seemed to have conquered the world of pop music and unseated her great rival, Melbourne has thrown a bone Beyoncé’s way, allowing the singer to reach for the sky in the form of a tower building. The Victoria city has just approved the planning permission for the construction of a lone 68-storey skyscraper inspired by the Single Ladies singer.

Located in the heart of Melbourne’s central business disctrict, the Elenberg Fraser-designed building is to be called the Premiere Tower. In the company’s press release, the architects reveal just how crazy in love they are with the unique style of Beyoncé.

“For those more on the art than science side, we will reveal that the form does pay homage to something more aesthetic,” the firm says. “We’re going to trust you’ve seen the music video for Beyoncé’s Ghost.”

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While buildings inspired by the popstars is an unusual architectural move, the plans for Premiere Tower showcase an impressive skyscraper that will truly be an irreplaceable feature in the Melbourne skyline. The curved and twisting forms of the glass and metal structure are created using parametric modelling, a style of engineering that incorporates computer-aided algorithms to construct unusual shapes.

This allows the Premiere Tower to jut and billow, rather than relying on traditional straight lines. The building is also engineered to react to different weather patterns.

 “The complex form – a vertical cantilever – is actually the most effective way to redistribute the building’s mass, giving the best results in terms of structural dispersion, frequency oscillation and wind requirements,” the company says.

The architects have yet to release a completion date for the 226m-tall tower. You can see more images of the design below:


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