A new survey has found that being a 'YouTuber' is the most popular career choice for children.
The UK-based research found that as many as 27% cited this as their ideal job.
Other top vocations among children, aged seven to 12, included being an influencer (17%), professional footballer (16%) and professional gamer (15%).
Zookeeper (14%), dancer (10%), artist (10%) and actor (20%) also featured high in the list.
The study from Guide Dogs UK spoke to of 1,700 children and their parents.
But Newstalk's technology correspondent Jess Kelly told The Hard Shoulder the YouTube ship may have sailed.
"A few years ago it was the ideal time to be a YouTuber - now I think it's an ideal time to be a TikToker.
"The platforms have shifted".
One example is Dr Ali Abdaal, a junior doctor in Britain, who was on a salary of stg£22,000.
After his YouTube channel took off, he revealed his income from the platform was stg£368,000.
But Jess says this is the exception: "It's so hard to infiltrate this market now - you have people putting up all kinds of everything.
"And the reason they say the sort of golden day of YouTube is gone is because between seven and 10 years ago there was this era of people in and around my age, and slightly younger, doing daily vlogs.
"To be honest they were kind of dull, but they were compelling viewing - and this is when we saw a shift of our generation watching online content more so than traditional TV".
'Very difficult to break this market'
She says people capitalised on this exposure, but now it might be too late.
"You've people like Zoella, for example... she is now a multi-millionaire because she used to do a weekly vlog about her life.
"And from that she then brought out her own make-up range, her own stationery range, she brought out an advent calendar that sold for €50 in Boots.
"That was when things were great - now it's very difficult to break this market".
And Jess has this advice for people chasing the YouTube dream: "I would say to the kids who want to be YouTubers, maybe have a back-up plan".
