The trope of global tech companies debuting their new product in slickly edited YouTube videos – the kind with some mild-mannered man looking off camera, espousing the virtues of clean lines and user interface – is being torn to shreds by Ikea.
The Swedish retailer pokes fun at product launches with its own… for the rather lo-tech glossy pages of its new catalogue.
With no lag loading the high definition pages, the catalogue is an old-school marvel to be admired.
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Check out the BookBook video here:
